Digital habits evolve in UK

Digital Habbits UKAccording to a recent Warc article, consumers in the UK are adopting an increasingly diverse range of digital media habits, a new report has shown.

Business services specialist KPMG and research firm YouGov surveyed 2,103 people, and found smartphone penetration has now reached 36%, including 54% of 18-24 year olds. In all, 74% of respondents owning a gadget like the iPhone use it to go online, 61% access social media sites, and 58% use email or instant messaging platforms.

A further 25% watch TV or video clips on wireless devices, 18% had completed an m-commerce transaction, and 15% read newspapers. To date, 25% of consumers had also paid for some form of content made available on these appliances, the report added.

Apps are another area witnessing a surge in demand, with 74% of smartphone subscribers downloading at least one such tool in the month ending 31 March, 2011. However, 42% of the applications selected carried no charge, 31% operated a mixed model and a 1% minority were entirely paid-for. Apple’s App Store currently generates 73% of paid-for downloads, ahead of 7% for Google’s alternative, and 6% for BlackBerry’s App World.

Turning to tablets, penetration has grown from 2% in September 2010 to 5% today, KPMG revealed. At present, 74% of this audience log on to the web via their iPad – holding an estimated 57% category share – or similar offerings, while 66% read emails and 52% play free games. Half of tablet owners stream video and broadcast material and use social media, 38% had acquired goods and services, and 25% regularly read newspaper articles and features on the devices.

See the full article here.

For further information contact KL Ltd - 0871 97 11 666 or email kieranlees@klltd.co.uk

About these ads

About goodkl

KL is a Partner for Good. Good delivers mobile security and control that allows IT to protect the enterprise while letting employees connect and collaborate on the devices they want to use. See how Good combines a great user experience with the tools that IT needs to manage and protect its mobile environment.
This entry was posted in KL news and tagged , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s